Qualitative Insight Toolkit

This toolkit was developed by the Qualitative Insight Team in Public Health, Wirral Council to help you gather the voice of residents and communities in Wirral.

Qualitative insight is information gathered from people that describes their experiences, opinions, and motivations. This insight can be used to help us understand people’s behaviour and influence decision making to better suit the needs of people and communities.

Qualitative Insight Toolkit

The toolkit guidance below follows five core stages of gathering qualitative insight: planning your approach, gathering qualitative insight, bringing your findings together, presenting your findings, and reflecting on your work.

Qualitative Insight Appendix Templates

The templates and detailed guidance below can be used and adapted to suit your needs. These can be accessed digitally or printed out.

Qualitative Insight Toolkit

For your ease, all the Qualitative Insight Toolkit sections, templates and guidance have been brought together into one document.

This can be accessed digitally or printed in full.

Talking and Listening to your Community: EasyRead Toolkit

This guide was created in 2025 by the Qualitative Insight Team at Wirral Council and Together All Are Able, a disabled‑led self‑advocacy group. The aim of the guide is to help make qualitative research more inclusive and accessible to people with disabilities, learning disabilities and autism. It includes practical tips and templates, such as activity sheets, consent forms, meeting minutes and feedback forms.

Contact Details

For more information, please contact qualitativeinsightteam@wirral.gov.uk

Please note: The documents above may not be suitable to view for some users, including people with disabilities, users of assistive technology and users of mobile phone devices. If you require further assistance to access these documents, please contact the Qualitative Insight Team to discuss your requirements.