View the Qualitative Insights Repository

The Qualitative Insights Repository is online platform for partners and council teams to share and view insights gathered from Wirral residents. It hosts Health and Wellbeing evidence gathered throughout Wirral. The insights shared have been gathered by Wirral's Qualitative Insight Team and a variety of partners from across the Community, Voluntary and Faith sector.

Building on the work of Wirral's Public Health’s Qualitative Insight Team, the Qualitative Insights Repository host insights which explore the wider determinants of health here in Wirral and delve deep into the reasons behind the health inequalities experienced. The insights will support partners and council teams when making resident-focused decisions.

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  • Active Wirral: Understanding Residents’ Experiences of Physical Activity and Local Leisure Provision

    Active Wirral: Understanding Residents’ Experiences of Physical Activity and Local Leisure Provision

    The Qualitative Insight Team gathered insights from Wirral residents to understand lived experiences of physical activity, leisure services, and local activity opportunities. In total, 75 research conversations were held across three wards: Birkenhead Central, Bidston & St James, and Seacombe, in and around leisure centres and community venues. Residents discussed what physical activity means to them, their current activity levels, experiences of local provision and what an ideal local physical activity offer should include. Findings highlighted the importance of mental wellbeing, affordability, facility quality, family-friendly provision, inclusive activities, outdoor spaces, and clearer communication about available opportunities.

    03 Jul 2026

    Insight provided by: Active Wirral and The Qualitative Insight Team, Public Health, Wirral Council

  • Understanding the impact of the Evolve programme: perspectives on safety, wellbeing and opportunity in Beechwood and Ballantyne, Noctorum, and Woodchurch.

    Understanding the impact of the Evolve programme: perspectives on safety, wellbeing and opportunity in Beechwood and Ballantyne, Noctorum, and Woodchurch.

    This research explores residents’ awareness, experiences and perceptions of the Evolve programme across Beechwood and Ballantyne, Noctorum, and Woodchurch. The Evolve programme is a Home Office funded initiative to tackle serious, organised crime in these three areas. It has funded a range of projects to create safer and more resilient communities. Insights were gathered through doorknocking and through engagement at community venues. In total, 181 residents shared their views on the impact of the programme, the outstanding issues within their communities and future opportunities. The findings highlight the positive impact of Evolve-funded activities on wellbeing, social connection and community resilience. 

    19 Feb 2026

    Insight provided by: The Qualitative Insight Team on behalf of Wirral Council’s Neighbourhood Community Safety Team.