View the Qualitative Insights Repository

The Qualitative Insights Repository is online platform for partners and council teams to share and view insights gathered from Wirral residents. It hosts Health and Wellbeing evidence gathered throughout Wirral. The insights shared have been gathered by Wirral's Qualitative Insight Team and a variety of partners from across the Community, Voluntary and Faith sector.

Building on the work of Wirral's Public Health’s Qualitative Insight Team, the Qualitative Insights Repository host insights which explore the wider determinants of health here in Wirral and delve deep into the reasons behind the health inequalities experienced. The insights will support partners and council teams when making resident-focused decisions.

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  • Active Wirral: Understanding Residents’ Experiences of Physical Activity and Local Leisure Provision

    Active Wirral: Understanding Residents’ Experiences of Physical Activity and Local Leisure Provision

    The Qualitative Insight Team gathered insights from Wirral residents to understand lived experiences of physical activity, leisure services, and local activity opportunities. In total, 75 research conversations were held across three wards: Birkenhead Central, Bidston & St James, and Seacombe, in and around leisure centres and community venues. Residents discussed what physical activity means to them, their current activity levels, experiences of local provision and what an ideal local physical activity offer should include. Findings highlighted the importance of mental wellbeing, affordability, facility quality, family-friendly provision, inclusive activities, outdoor spaces, and clearer communication about available opportunities.

    03 Jul 2026

    Insight provided by: Active Wirral and The Qualitative Insight Team, Public Health, Wirral Council

  • Improving resident engagement through Wirral People’s Panel: priorities, views, and opportunities for sustainable community involvement

    Improving resident engagement through Wirral People’s Panel: priorities, views, and opportunities for sustainable community involvement

    The Wirral People’s Panel aimed to improve engagement with residents who were not typically involved in council consultations. Nine panels were held across Wirral, facilitated by trained local residents, to explore community priorities and views. Over 100 participants shared perspectives on local issues, including environment, anti-social behaviour, gaps in support services, and economic decline. The project also sought to upskill facilitators and foster sustainable engagement. While the process successfully reached new voices, insights largely reinforced known issues, highlighting the need for more focused themes and stronger mechanisms for change in future initiatives.

    21 Nov 2025

    Insight provided by: Revealing Reality