View the Qualitative Insights Repository
The Qualitative Insights Repository is online platform for partners and council teams to share and view insights gathered from Wirral residents. It hosts Health and Wellbeing evidence gathered throughout Wirral. The insights shared have been gathered by Wirral's Qualitative Insight Team and a variety of partners from across the Community, Voluntary and Faith sector.
Building on the work of Wirral's Public Health’s Qualitative Insight Team, the Qualitative Insights Repository host insights which explore the wider determinants of health here in Wirral and delve deep into the reasons behind the health inequalities experienced. The insights will support partners and council teams when making resident-focused decisions.
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Vaping: Insights from young people and professionals in 2022–2023
The Qualitative Insight Team in Public Health gathered insight on vaping in Wirral from young people and professionals. Focus groups were used to speak to a total of 48 people, including 36 young people aged 11-19 and 12 professionals working in youth services. The insights describe the prevalence and allure of vaping, access to vapes, gaps in knowledge around vaping harms, and challenges of regulating vaping.
09 Sep 2025
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council.
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Young People’s Risk-Taking Behaviours and Enablers/Barriers to Accessing Support and Services
To support the development of Wirral’s offer for children and young people around ‘risk and resilience’, the Qualitative Insight Team gathered insights on young people’s risk-taking behaviours and the pressures they experience. Focus groups were held with young people, parents and professionals. Semi-structured interviews and friendship interviews were held with 17–19-year-olds engaged in youth services. This work identified main risk-taking behaviours and how pressures are managed by young people and families, alongside barriers to accessing support/services. These insights informed the commissioning of a coordinated ‘risk and resilience’ offer to meet identified needs and improve outcomes for families.
09 Sep 2025
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council.
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Addiction Case Studies: Public Health Annual Report 2024–2025
The Qualitative Insight Team conducted in-depth interviews with people who have experience of addiction with alcohol, drugs, gambling and smoking/vaping to understand their experiences with addiction and recovery services in Wirral. The five case studies featured in Wirral Council’s Public Health Annual Report 2024–2025.
08 Sep 2025
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council.