View the Qualitative Insights Repository

The Qualitative Insights Repository is online platform for partners and council teams to share and view insights gathered from Wirral residents. It hosts Health and Wellbeing evidence gathered throughout Wirral. The insights shared have been gathered by Wirral's Qualitative Insight Team and a variety of partners from across the Community, Voluntary and Faith sector.

Building on the work of Wirral's Public Health’s Qualitative Insight Team, the Qualitative Insights Repository host insights which explore the wider determinants of health here in Wirral and delve deep into the reasons behind the health inequalities experienced. The insights will support partners and council teams when making resident-focused decisions.

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  • New Brighton Businesses’ Understanding and Expectations of Wirral Regeneration Masterplan

    New Brighton Businesses’ Understanding and Expectations of Wirral Regeneration Masterplan

    The Qualitative Insight Team conducted a focus group with six New Brighton business representatives to understand their views on Wirral’s regeneration plans. Participants shared perceptions of regeneration, concerns about the Masterplan, and expectations for economic and community benefits. Insights highlighted the need for clearer communication, inclusion of small businesses, and sustainable projects addressing poverty and inequality. Businesses emphasised restoring local pride and creating collaborative innovation groups. Findings contributed to a broader collation of insights informing Council planning.

    21 Nov 2025

    Insight provided by: Qualitative Insight Team, Public Health, Wirral Council

  • Cost of Living Case Studies 2022

    Cost of Living Case Studies 2022

    Wirral Council’s Qualitative Insight Team spoke to nine Wirral residents about their experiences of the cost-of-living crisis in 2022. Using semi-structured interviews, the research explored the impact of the cost-of-living crisis on residents and business owners, and possible opportunities for support. Three of the case studies were visualised as animated videos.

    14 Nov 2025

    Insight provided by: Qualitative Insight Team, Public Health, Wirral Council

  • Liscard Together Partnership – Revitalising Liscard Town Centre Workshop

    Liscard Together Partnership – Revitalising Liscard Town Centre Workshop

    A workshop was held by Wirral Council’s Regeneration and Place directorate and IntoPlaces to explore the appetite for forming a Liscard town centre partnership. The workshop gathered stakeholder’s views on the town’s strengths and gaps, and their vision for the future of the town centre. This workshop was the starting point to the establishment of a new town centre regeneration process and town centre partnership for Liscard called the Liscard Together Partnership.

    09 Sep 2025

    Insight provided by: Wirral Council’s Regeneration and Place directorate and IntoPlaces.