View the Qualitative Insights Repository
The Qualitative Insights Repository is online platform for partners and council teams to share and view insights gathered from Wirral residents. It hosts Health and Wellbeing evidence gathered throughout Wirral. The insights shared have been gathered by Wirral's Qualitative Insight Team and a variety of partners from across the Community, Voluntary and Faith sector.
Building on the work of Wirral's Public Health’s Qualitative Insight Team, the Qualitative Insights Repository host insights which explore the wider determinants of health here in Wirral and delve deep into the reasons behind the health inequalities experienced. The insights will support partners and council teams when making resident-focused decisions.
-
Improving resident engagement through Wirral People’s Panel: priorities, views, and opportunities for sustainable community involvement
The Wirral People’s Panel aimed to improve engagement with residents who were not typically involved in council consultations. Nine panels were held across Wirral, facilitated by trained local residents, to explore community priorities and views. Over 100 participants shared perspectives on local issues, including environment, anti-social behaviour, gaps in support services, and economic decline. The project also sought to upskill facilitators and foster sustainable engagement. While the process successfully reached new voices, insights largely reinforced known issues, highlighting the need for more focused themes and stronger mechanisms for change in future initiatives.
21 Nov 2025
Insight provided by: Revealing Reality
-
Parent’s Voice Report
The Foundation Years Trust was commissioned by Wirral Council to gather insights from parents of children aged 0–5 across Wirral to inform the Early Years Strategy 2022–2026. With support from community partners, over 100 families were engaged, including parents for whom English is not their first language, and parents of children with disabilities. Using creative activities and focus groups, parents shared hopes for their children, views on childcare, and community support needs.
19 Nov 2025
Insight provided by: The Foundation Years Trust
-
Care More About Us: Reviewing the Youth Offer in Wirral
Wirral Council conducted a comprehensive review of its Youth Offer in 2019 to understand young people’s needs and aspirations. A survey designed and delivered in collaboration with young people collected 2,736 responses. The survey gathered qualitative insights on key themes including health and wellbeing; education and employment; leisure activities; youth voice; community involvement; and access to information and advice. The insights provided ‘Top 10 Recommendations’ for improving the Youth Offer in Wirral.
17 Nov 2025
Insight provided by: Wirral Council in collaboration with the Youth Voice Group and Children in Care Council
-
Why Community Matters: Understanding What Children and Families Want and Need from Early Help in Wirral
The Community Matters project explored what children and families in Wirral need from Early Help services. Between June and November 2019, Capacity engaged with 447 children, young people, parents, carers and professionals across Wirral, through interviews, focus groups and surveys. Families emphasised the importance of human connection over formal services, highlighting unmet mental health needs, social isolation and challenges during life changes. Barriers included fear, shame and fragmented support. The insights informed the co-design of the Family Toolbox Alliance, launched in 2022, providing a community-driven model and a single online access point to empower families with practical and emotional support.
14 Nov 2025
Insight provided by: Capacity
-
Vaping: Insights from young people and professionals in 2022–2023
The Qualitative Insight Team in Public Health gathered insight on vaping in Wirral from young people and professionals. Focus groups were used to speak to a total of 48 people, including 36 young people aged 11-19 and 12 professionals working in youth services. The insights describe the prevalence and allure of vaping, access to vapes, gaps in knowledge around vaping harms, and challenges of regulating vaping.
09 Sep 2025
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council.
-
Young People’s Risk-Taking Behaviours and Enablers/Barriers to Accessing Support and Services
To support the development of Wirral’s offer for children and young people around ‘risk and resilience’, the Qualitative Insight Team gathered insights on young people’s risk-taking behaviours and the pressures they experience. Focus groups were held with young people, parents and professionals. Semi-structured interviews and friendship interviews were held with 17–19-year-olds engaged in youth services. This work identified main risk-taking behaviours and how pressures are managed by young people and families, alongside barriers to accessing support/services. These insights informed the commissioning of a coordinated ‘risk and resilience’ offer to meet identified needs and improve outcomes for families.
09 Sep 2025
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council.