View the Qualitative Insights Repository

The Qualitative Insights Repository is online platform for partners and council teams to share and view insights gathered from Wirral residents. It hosts Health and Wellbeing evidence gathered throughout Wirral. The insights shared have been gathered by Wirral's Qualitative Insight Team and a variety of partners from across the Community, Voluntary and Faith sector.

Building on the work of Wirral's Public Health’s Qualitative Insight Team, the Qualitative Insights Repository host insights which explore the wider determinants of health here in Wirral and delve deep into the reasons behind the health inequalities experienced. The insights will support partners and council teams when making resident-focused decisions.

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  • Warm Hubs: Executive Summary of Key Findings

    Warm Hubs: Executive Summary of Key Findings

    This research gauged community thoughts on 'Warm Hubs' – local spaces providing warmth and resources during colder months. An online survey and in-person community engagement was conducted with 309 Wirral residents in October 2022. Residents indicated they would use Warm Hubs for socialising, mitigating the rising cost of living and warmth. However, managing well, having other commitments or feeling anxious were cited as reasons not to attend. This work highlighted that Warm Hubs should welcome all people, be local, accessible and easy to access via public transport, and should include food and drinks, social activities and resources, not just warmth.

    26 Nov 2025

    Insight provided by: Qualitative Insight Team, Public Health, Wirral Council

  • Cost of Living Case Studies 2022

    Cost of Living Case Studies 2022

    Wirral Council’s Qualitative Insight Team spoke to nine Wirral residents about their experiences of the cost-of-living crisis in 2022. Using semi-structured interviews, the research explored the impact of the cost-of-living crisis on residents and business owners, and possible opportunities for support. Three of the case studies were visualised as animated videos.

    14 Nov 2025

    Insight provided by: Qualitative Insight Team, Public Health, Wirral Council

  • Stories of Hope and Hardship from People Using Wirral Foodbank

    Stories of Hope and Hardship from People Using Wirral Foodbank

    A collection of stories and statements given by people using Wirral Foodbank across various locations. The insights include people's reasons for using the foodbank and their thoughts on what needs to be changed to end the need for foodbanks.

    08 Sep 2025

    Insight provided by: Beth Saunders, Community Organiser and Campaign Manager, Wirral Foodbank.

  • Using Ethnography and Partnership Working to Tackle Fuel Poverty

    Using Ethnography and Partnership Working to Tackle Fuel Poverty

    Qualitative insight researchers in Wirral Council’s Public Health team used ethnography to see and hear how Wirral residents are affected by fuel poverty, including those that may be hidden from the national statistics on fuel poverty. Researchers visited the homes of four residents and spent the day observing and asking about their day-to-day activities, including energy use, mealtimes and shopping. Residents described how fuel poverty was affecting many different aspects of their lives and shared their preferences for support.

    08 Sep 2025

    Insight provided by: Qualitative Insight Team, Public Health, Wirral Council.