View the Qualitative Insights Repository
The Qualitative Insights Repository is online platform for partners and council teams to share and view insights gathered from Wirral residents. It hosts Health and Wellbeing evidence gathered throughout Wirral. The insights shared have been gathered by Wirral's Qualitative Insight Team and a variety of partners from across the Community, Voluntary and Faith sector.
Building on the work of Wirral's Public Health’s Qualitative Insight Team, the Qualitative Insights Repository host insights which explore the wider determinants of health here in Wirral and delve deep into the reasons behind the health inequalities experienced. The insights will support partners and council teams when making resident-focused decisions.
-
New Brighton Businesses’ Understanding and Expectations of Wirral Regeneration Masterplan
The Qualitative Insight Team conducted a focus group with six New Brighton business representatives to understand their views on Wirral’s regeneration plans. Participants shared perceptions of regeneration, concerns about the Masterplan, and expectations for economic and community benefits. Insights highlighted the need for clearer communication, inclusion of small businesses, and sustainable projects addressing poverty and inequality. Businesses emphasised restoring local pride and creating collaborative innovation groups. Findings contributed to a broader collation of insights informing Council planning.
21 Nov 2025
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council
-
Improving resident engagement through Wirral People’s Panel: priorities, views, and opportunities for sustainable community involvement
The Wirral People’s Panel aimed to improve engagement with residents who were not typically involved in council consultations. Nine panels were held across Wirral, facilitated by trained local residents, to explore community priorities and views. Over 100 participants shared perspectives on local issues, including environment, anti-social behaviour, gaps in support services, and economic decline. The project also sought to upskill facilitators and foster sustainable engagement. While the process successfully reached new voices, insights largely reinforced known issues, highlighting the need for more focused themes and stronger mechanisms for change in future initiatives.
21 Nov 2025
Insight provided by: Revealing Reality
-
Strengthening Wirral’s Library Offer: In-person engagement with non-library users and Wirral’s ‘Friends of’ library groups
Qualitative insight researchers spoke to residents who do not use Wirral’s library services to explore their barriers and motivators to accessing library services. Researchers also gathered feedback from 'Friends of' library groups to explore the strengths and gaps of the current library service, and opportunities for the future.
30 Oct 2025
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council