View the Qualitative Insights Repository
The Qualitative Insights Repository is online platform for partners and council teams to share and view insights gathered from Wirral residents. It hosts Health and Wellbeing evidence gathered throughout Wirral. The insights shared have been gathered by Wirral's Qualitative Insight Team and a variety of partners from across the Community, Voluntary and Faith sector.
Building on the work of Wirral's Public Health’s Qualitative Insight Team, the Qualitative Insights Repository host insights which explore the wider determinants of health here in Wirral and delve deep into the reasons behind the health inequalities experienced. The insights will support partners and council teams when making resident-focused decisions.
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How could the plans for Dock Branch Park support resident’s health and wellbeing?
The Qualitative Insight Team engaged with 40 people between June and September 2023 to understand how the plans for Dock Branch Park (a linear greenspace in Birkenhead) could improve wellbeing for local communities. Participants included people with experience of street drinking, rough sleeping, social isolation or anti-social behaviour. Insight was gathered through informal conversations, research grids and a walking tour. Participants hoped the plans could support health and wellbeing by providing access to nature, wildlife, heritage, social connection, recovery friendly activities, volunteering and job opportunities. Participants emphasised the need for safety, easy access, and inclusion for all.
11 Jun 2026
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council
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Customer Experience - Qualitative Insights
This research was conducted by the Qualitative Insight Team in Public Health, Wirral Council, following a request to better understand resident and staff experiences of the corporate complaints process. The team explored how customers navigated the journey from initial enquiry to formal response, asking questions about communication, clarity, expectations and the personal impact of delays. Staff were asked about confidence, capacity, process boundaries and communication challenges. The aim was to identify barriers, highlight good practice and generate actionable learning to inform the Customer Experience Strategy and working group, and improve how complaints are handled across services.
09 Mar 2026
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council
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New Brighton Businesses’ Understanding and Expectations of Wirral Regeneration Masterplan
The Qualitative Insight Team conducted a focus group with six New Brighton business representatives to understand their views on Wirral’s regeneration plans. Participants shared perceptions of regeneration, concerns about the Masterplan, and expectations for economic and community benefits. Insights highlighted the need for clearer communication, inclusion of small businesses, and sustainable projects addressing poverty and inequality. Businesses emphasised restoring local pride and creating collaborative innovation groups. Findings contributed to a broader collation of insights informing Council planning.
21 Nov 2025
Insight provided by: Qualitative Insight Team, Public Health, Wirral Council