New Brighton Businesses’ Understanding and Expectations of Wirral Regeneration Masterplan
The Qualitative Insight Team conducted a focus group with six New Brighton business representatives to understand their views on Wirral’s regeneration plans. Participants shared perceptions of regeneration, concerns about the Masterplan, and expectations for economic and community benefits. Insights highlighted the need for clearer communication, inclusion of small businesses, and sustainable projects addressing poverty and inequality. Businesses emphasised restoring local pride and creating collaborative innovation groups. Findings contributed to a broader collation of insights informing Council planning.
Insights gathered: October 2022 - November 2022
- Work and employment
- Culture
- Environment
- Regeneration
- Community activities or events
- Business and economy
Insights gathered by
Qualitative Insight Team, Public Health, Wirral Council
Aim
To support Wirral Council’s consultation process by exploring local businesses’ understanding and expectations of regeneration in New Brighton. The aim was to identify opportunities, concerns, and priorities to ensure the Masterplan reflects community needs and fosters economic growth, sustainability, and social inclusion.
People engaged with
Six participants from New Brighton businesses, including hospitality, arts and crafts, and two representatives from community and education organisations supporting local businesses.
Methods
A focus group was held with six participants, split into two groups of three. Originally planned for twelve attendees, the session was divided into four discussions to allow deeper engagement. Insights were gathered through structured conversations exploring perceptions, concerns, and expectations. Analysis involved thematic review of responses to identify recurring priorities and issues.
Key insights
The focus group revealed a mix of optimism and concern among New Brighton businesses regarding the Wirral Regeneration Masterplan. Participants viewed regeneration as a significant opportunity to revitalise the area economically and socially. They believed that improved infrastructure and aesthetics would attract more visitors, benefiting local businesses and creating financial prospects. Regeneration was also seen as a chance to restore community pride and foster a sense of belonging. Businesses emphasised that regeneration should not only transform physical spaces but also inspire a cultural shift, encouraging residents to value their environment and believe in positive change.
However, several concerns emerged. A major issue was the lack of clarity and communication about the Masterplan. Participants noted that boundaries of the regeneration area were unclear, and the wider community had limited knowledge of the proposals. This information gap was leading to speculation, misinformation, and frustration. Businesses stressed that transparency is essential to build trust and avoid alienating stakeholders. They suggested forming a community-led “regeneration innovation group” to improve information flow and ensure local voices influence decision-making.
Quotes
“Regeneration offers many prospects for various opportunities financially as more people will be visiting the area.”
“We need to regenerate our attitude towards where we live and the people around us.”
How have the insights been used/shared?
The insights were integrated into a wider collation of qualitative and quantitative data on Wirral residents’ views of regeneration. This informed Council planning and consultation processes, ensuring local business perspectives shaped the development of the Masterplan.
Contact
qualitativeinsightteam@wirral.gov.uk